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Published on:

22nd Oct 2021

1SEO $10m Agency Owner Sheds Some Light on What it Takes to Scale

1SEO $10m Agency Owner Sheds Some Light on What it Takes to Scale

How do you improve your product, make your employees happier, improve your culture, and scale your agency?

In this episode of the How to Scale an Agency, we have Lance Bachmann, the founder of 1SEO, one of the country’s leading digital marketing firms. The agency was established in 2009 to help local, national, and international businesses with increasing their online visibility through SEO.

Listen in to learn why you need to do a client churning assessment to know who your best longevity clients are. You will also learn how to set client expectations earlier on to avoid time-wasting when doing month-to-month contracts.

“Your budget has to reflect your expectations and it has to be set up to the results.”- Lance Bachmann [10:53]

What You Will Learn in this Episode:

  • [0:57] Intro
  • [1:37] Lance explains how he started and grew his agency 1SEO.
  • [2:39] He credits his team plus the key factors that have made 1SEO a top agency.
  • [4:37] How Lance and his team “battle tests” for clients by offering their complete expertise.
  • [6:48] How 1SEO uses the churning customer strategy for agency growth.
  • [9:41] Why your budget must reflect your expectations.
  • [11:36] How 1SEO offers value to clients with month-to-month contracts.
  • [12:56] How to set expectations with clients earlier on to avoid time-wasting.
  • [15:31] Building software to cater to service-based business needs.
  • [17:59] Lance on 1SEO’s main goals moving forward.
  • [18:58] Know when enough is enough and fire terrible clients.
  • [20:03] Lance’s book recommendation.

Connect With

Books Mentioned:

  • Good to Great by Jim Collins
  • Winning by Jack Welch
  • Freakonomics by Stephen J. Dubner and Steven Levitt
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About the Podcast

How to Scale an 8 Figure Agency 🚀
Strategy and AI consulting for 6–7 figure agencies to help them scale to 8 figures.
Welcome to How to Scale an 8-Figure Agency, the show where I break down the exact operational, financial, and AI-driven systems that today’s top marketing agencies use to scale past seven figures — without burning out or getting trapped in fulfillment.

Every week, we go deep into:
• AI consulting for marketing agencies
• Operational infrastructure that actually scales
• Building automations, workflows, and agent-based systems
• Hiring and training world-class teams
• Improving margins, capacity, and client LTV
• Turning your agency into an 8-figure operation that runs without you

If you’re a founder stuck in the weeds, capped by systems, or wondering how to integrate AI into your agency the right way… this podcast is your blueprint.

I’m Jordan Ross — founder of 8 Figure Agency and the person behind hundreds of successful agency scale-ups — and this is where we turn chaos into clarity, and CEOs into true operators.

Let’s get into it.

About your host

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Lucas James