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Published on:

26th Jan 2026

AI for Agency Growth: Building a Marketing Holding Company with Automation & Diversification

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:

https://bit.ly/41Sm05N

In this episode, Jordan Ross sits down with Jason Shafton, founder of Winston Francois, to unpack how to build a modern marketing agency holding company in the age of AI. From automating agency operations to diversifying revenue through holding structures, they break down what it takes to lead in a world where AI is no longer optional — it's the new baseline.

Jason shares how he went from leading growth at Google to building a future-ready consultancy using AI-powered systems, automation strategies, and multi-agency scaling models. If you're a PE-backed founder, agency operator, or just AI-curious, this episode dives into tactical, financial, and strategic shifts needed to stay competitive over the next 3–5 years.

Whether you're searching for insights on AI for agency growth, automation in client delivery, or diversification through holding companies, this episode is a blueprint for the next generation of agency leadership.

Chapters:

  1. Jason Shafton’s Journey: Google to AI Consultancy
  2. Evolving Winston Francois: From Strategy to Automation
  3. Marketing Agency Holding Companies: Structures & Diversification
  4. AI Systems for Operational Efficiency
  5. Tactical Upgrades for Agency Ops
  6. What the Future of Agencies Looks Like in an AI-Driven World
  7. Long-Term Thinking: Legacy & Financial Strategy

To learn more go to 8figureagency.co

Reach Jason at :

Linkedin - https://www.linkedin.com/in/jasonshafton

Winston Francois - https://wf.team/pod

Frank Growth - https://frankgrowth.com

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About the Podcast

How to Scale an 8 Figure Agency 🚀
Strategy and AI consulting for 7-8 figure agencies to help them scale to 8 figures.
Welcome to How to Scale an 8-Figure Agency, the show where I break down the exact operational, financial, and AI-driven systems that today’s top marketing agencies use to scale past seven figures — without burning out or getting trapped in fulfillment.

Every week, we go deep into:
• AI consulting for marketing agencies
• Operational infrastructure that actually scales
• Building automations, workflows, and agent-based systems
• Hiring and training world-class teams
• Improving margins, capacity, and client LTV
• Turning your agency into an 8-figure operation that runs without you

If you’re a founder stuck in the weeds, capped by systems, or wondering how to integrate AI into your agency the right way… this podcast is your blueprint.

I’m Jordan Ross — founder of 8 Figure Agency and the person behind hundreds of successful agency scale-ups — and this is where we turn chaos into clarity, and CEOs into true operators.

Let’s get into it.

About your host

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Lucas James