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Published on:

15th Dec 2025

How to Use AI to Maximize Your Agency Valuation: Boost EBITDA, Increase Multiples & Build a Sellable Digital Business

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:

https://bit.ly/41Sm05N

In this episode, Jordan Ross sits down with Todd Taskey to unpack what really drives the value of a digital marketing agency when it’s time to sell. They explore how AI, tech enablement, and recurring revenue models are reshaping business valuations and exit strategies. Todd breaks down the financial levers like EBITDA, buyer types, and strategic acquisitions that can dramatically affect an agency’s sale price. Whether you’re preparing for a near-term exit or planning long-term growth, this episode offers a roadmap to positioning your agency for maximum value in a rapidly evolving market.

Chapters

Introduction to Business Valuation

Market Trends and Valuation Multiples

The Impact of AI on Agency Valuation

Strategic Acquisitions and Market Positioning

Revenue and Retention as Key Metrics

Navigating the Future of Agency Growth

The Role of Strategic Buyers

Conclusion and Resources


To learn more go to 8figureagency.co

To reach out to Todd go to www.towerpartners.com

To listen to Todd go to SecondBitePodcast.com

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About the Podcast

How to Scale an 8 Figure Agency 🚀
Strategy and AI consulting for 6–7 figure agencies to help them scale to 8 figures.
Welcome to How to Scale an 8-Figure Agency, the show where I break down the exact operational, financial, and AI-driven systems that today’s top marketing agencies use to scale past seven figures — without burning out or getting trapped in fulfillment.

Every week, we go deep into:
• AI consulting for marketing agencies
• Operational infrastructure that actually scales
• Building automations, workflows, and agent-based systems
• Hiring and training world-class teams
• Improving margins, capacity, and client LTV
• Turning your agency into an 8-figure operation that runs without you

If you’re a founder stuck in the weeds, capped by systems, or wondering how to integrate AI into your agency the right way… this podcast is your blueprint.

I’m Jordan Ross — founder of 8 Figure Agency and the person behind hundreds of successful agency scale-ups — and this is where we turn chaos into clarity, and CEOs into true operators.

Let’s get into it.

About your host

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Lucas James