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Published on:

20th May 2023

How Nathan Hirsch Scaled FreeUp to $12m ARR in 4 Years

In this episode of How to Scale an Agency Lucas James is joined by Nathan Hirsch. An e-commerce seller turned entrepreneur, shares his insights on how to scale a business to $12 million in annual revenue. He emphasizes consistency, customer retention, and having a strong sales process. Nathan advises going above and beyond for client satisfaction, evaluating the pros and cons of dropping prices, and finding the sweet spot for following up with clients. By learning from failure and being persistent, entrepreneurs can achieve their goals and reach new heights in scaling their businesses.

In This Episode, You'll Learn:

  • 00:00:00 - The Key to Business Success: A Strong Sales Process
  • 00:03:02 - Utilizing Podcasts and SEO for Evergreen Business Growth
  • 00:06:40 - Retaining Customers is Crucial for Reaching Eight-Figure Success
  • 00:10:13 - Going Above and Beyond for Customer Satisfaction
  • 00:15:33 - Balancing Short-term Revenue and Long-term Business Growth
  • 00:19:40 - The Pros and Cons of Dropping Prices in Your Business
  • 00:23:48 - Efficient Sales Call Processes and Filtering Clients
  • 00:27:46 - Learning from Failure in Cold Outreach
  • 00:30:39 - Importance of Payment Method Before Starting Work
  • 00:34:04 - Finding the Sweet Spot for Following Up with Clients
  • 00:39:36 - From E-commerce Seller to Eight-Figure Business: Freeup's Success Story

Links And Resources:

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About the Podcast

How to Scale an 8 Figure Agency 🚀
Strategy and AI consulting for 6–7 figure agencies to help them scale to 8 figures.
Welcome to How to Scale an 8-Figure Agency, the show where I break down the exact operational, financial, and AI-driven systems that today’s top marketing agencies use to scale past seven figures — without burning out or getting trapped in fulfillment.

Every week, we go deep into:
• AI consulting for marketing agencies
• Operational infrastructure that actually scales
• Building automations, workflows, and agent-based systems
• Hiring and training world-class teams
• Improving margins, capacity, and client LTV
• Turning your agency into an 8-figure operation that runs without you

If you’re a founder stuck in the weeds, capped by systems, or wondering how to integrate AI into your agency the right way… this podcast is your blueprint.

I’m Jordan Ross — founder of 8 Figure Agency and the person behind hundreds of successful agency scale-ups — and this is where we turn chaos into clarity, and CEOs into true operators.

Let’s get into it.

About your host

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Lucas James